tinadey
Seeds For Change - Public Will
Insight - People are not as likely to help children that are not theirs.
This is a campaign I created for Public Will to inspire communities to help end child sexual abuse. The objective is to bring the communities together in an uplifting way that makes it as if "they are all our children." In this case, I did that through seeds.
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The seed packets themselves. These would be given out to adults at community events, schools, and put in mailboxes. I also chose the flowers to be Black-eyed Susans because they symbolize encouragement and resilience. They are also perennial flowers (which means continued growth and support).
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This is what you would see after scanning the QR code.
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A yard sign with the QR code and the campaign's hashtag for colder months (or if you don't garden).​
Examples of people posting their grown flowers for the social media campaign. #allourchildren​