Northern Connections​

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Northern Connections is a young but quickly-growing brand out of Lansing, Michigan. During my time there I constructed their website, photographed/videoed their products, edited brand content, and ran their social medias (Instagram & TikTok). Having control not only over the socials/website, but also the creative direction of their branded content and product imagery, allowed me to single handedly create a cohesive brand voice and identity - something that was lacking before I joined the team.

 

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