Luxury Hotel Brand - Falling Waters

Insight - Brands have personalities.

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Picture this: The sound of fresh water trickling. Your bare feet touching raw stone. Breathing in air so clean, you swear you are just another plant in the earth's soil. Falling Waters will give you just that - a place so connected to nature, that you must choose to connect with the nature of yourself. 

 

Based on the Falling Waters house by Frank Lloyd Wright, I created a luxury hotel brand personality along with hotel collateral. I aimed to reflect the openness and natural elements in the brand's personality with earthiness and rawness. This is a hotel where you get to the core. ​​